The Visual Walkthrough Method: A Tool for the Analysis of Playful Images in Interactive Digital Media Ecologies

Presentation by Lital Henig, Shir Ventura and Tobias Ebbrecht-Hartmann at the 72nd Annual ICA Conference

Adjusted to visual design and composition, walkthroughs offer innovative opportunities to study and analyze the use of iconic imagery in digital environments.

This presentation explores the appropriation and use of iconic images in interactive digital media ecologies and offers a new method for their visual analysis. Working in the context of Holocaust commemoration culture and drawing on Light et al’s walkthrough method (2018), Henig, Ventura and Ebbrecht-Hartmann offer the visual walkthrough method for the analysis of playful images: iconic images that have been recontextualized and set for multiple memetic, playful user engagements, although they allegedly should not be played with. By focusing on the visual aspects of their appropriation, we argue that the visual walkthrough method supports the analysis of iconic images that migrated into digital spheres. As such, it also provides a better understanding of their contemporary social and cultural contexts and use.


Saturday, 28.05.2022, 11:00
Saturday, 28.05.2022, 12:15
(GMT+02:00) Vienna (Summertime)
Le Palais des Congrès de Paris,
2 Pl. de la Prte Maillot, 75017 Paris, France